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Entries for February 2013


“I cannot stop myself from clicking away from this website whenever I have to visit it.  Just looking at it makes me furious,” complained one of my clients.

My client was in the target market for the management consultancy – but their website raised her ire, not her interest.

No wonder.  This website had committed three of the deadliest design sins.  It was almost unreadable.

If you want people to actually read what you have Read more

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Lurking inside your vocabulary are a few words that can smother your writing in a layer of content-free fluff.

These innocent-looking words force your readers to peer through them to get to your meaning.

Let’s shine a bright light on these false friends so you can avoid their ensnarements.




Surprised?  Surely “very” strengthens your point?  Surely, adding “very” is like underlining and bolding your key words?

No, it isn’t.

Usually, it is Read more

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*This is the second of four essays dealing with the death of a parent Dad was born on June 25, 1933. The second son of David and Shirley Lewis and younger brother to Hartley. He ran track excelling at the hundred meters. When his father went bankrupt he put himself through school and studied numbers. He went from being an accountant with an office in the basement of our Long Island home to running a multimillion-dollar hotel and apartment conglomeration. He went from being the son of a man who lost everything to a man who was valued at seven figures. My father's life has always been about numbers. It was numbers that introduced him to his wife, Beverly. They met when he was a treasurer and she was a banker. Together they would structure multimillion-dollar deals. One of the greatest introductions in the history of the world, Beverly stuck by his side to care for him, to struggle with him, to love him unconditionally. When Dad knew he would have to go from two days of dialysis ......

Read More of His Greatest Number...

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Here are a few more oxymorons. I culled these from the pages of two newspapers I happen to read this past week: dull roar old news sweet agony loud whisper instant classic I am going to cease listing oxymorons for now. Perhaps, if there is interest, I will take this up again....

Read More of Last Group of Oxymorons – For Now!...

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These five oxymorons come from my reading last week of two online national news magazines: intense apathy original copy sweet sorrow grow smaller precious junk  Post your favorites here, too! ...

Read More of Additions to My List of Favorite Oxymorons...

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