The Telemachus Press Blog


ePublishing

08
(Originally posted October 2010 but deserves repeating). Hang in there, independent authors, because—God love you—you’re the future of bookselling!

Things are finally changing for self-published authors. Well, maybe not everywhere.  Not yet.  Certain book stores and publishing houses still look down their noses at us, and maybe some of our snooty friends are still arching a brow and sneering, ”So…you’re SELF-published?”

Well, don’t fault them for it. There will always be those who fail to spot trends. IBM squandered the chance to buy Microsoft for peanuts.  Microsoft blew the chance to buy Apple.  And Decca Records turned down the Beatles, going so far as to say “The Beatles have no future in show business.”  Instead, they signed The Tremeloes, who auditioned the same day.  (Who?)

But I digress.

It only takes two words to explain why self-published authors are the wave of the future: Electronic Books.

In July, Amazon.com reported eBooks were outselling hardcovers nearly two to one!  And why not?  They’re cheaper, they’re environmentally friendly, they don’t require a trip to the bookstore, you can download them in seconds, free of postage, and you can carry hundreds of them onto an airplane without adding an ounce of weight!

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07

In today’s book publishing world, old publicity techniques are no longer enough.  Talking your local paper into writing a small blurb about your opus won’t get you anywhere.  Social networking and Internet promotion are the keys to success in the new world of eBooks and print on demand.  One way to stir up a lot of really good noise about your book is a multimedia book trailer.

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Posted in: ePublishing, Main
07

Bad formatting, especially in an eBook where page endings and special formatting do not exist dramatically affects the experience for the reader.  And unfortunately, can reflect very badly upon the author.  The reader becomes so distracted by the formatting that the story is forgotten, no matter how well written. And, as some authors know, can bring bad book reviews.

At Telemachus Press, we quality test your book on our in-house eReaders before the files are uploaded.  We care about the presentation of your book.

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