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Here are a few more oxymorons. I culled these from the pages of two newspapers I happen to read this past week: dull roar old news sweet agony loud whisper instant classic I am going to cease listing oxymorons for now. Perhaps, if there is interest, I will take this up again....

Read More of Last Group of Oxymorons – For Now!...

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06
These five oxymorons come from my reading last week of two online national news magazines: intense apathy original copy sweet sorrow grow smaller precious junk  Post your favorites here, too! ...

Read More of Additions to My List of Favorite Oxymorons...

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You keep staring at that blank screen.

You type a phrase, a sentence.  Then press delete.  The minutes, hours tick by.  Your deadline looms.

How can you find the inspiration, the ideas, the words that you need?

Put away the keyboard

Pick up a pen and begin writing by hand.    

“Handwriting activates massive regions of the brain that are involved in thinking, language and working memory,” says Virginia Berninger, a professor of educational Read more

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21

You will be amazed by how much writing you can do if you eliminate distractions.

These are my top ten tactics:

1. Set up your desk properly.

Remove all the things that you don’t need, like old paperwork. And get the things that you do need, like pens, paper and coffee.

2. Turn off your phone.

3. Turn off your emails.

4. Turn off your internet browser.

5. If you need to research something, write your questions in red and Read more

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21

You may be surprised to hear that there is one word that can significantly increase the effectiveness of your business communications.

You can see this word in most successful ad campaigns. You’ll find it in the work of the world’s most notable copywriters, like David Olgivy.

You’ll hear it in many of the most famous and influential speeches in history.

This powerful word is “you”.

Why?  

Because it shifts the spotlight from the writer Read more

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21

Web-users are fast, focused and read in an F-shaped pattern.

People act like information hunters when they are using the internet according to web usability guru, Jakob Nielsen. They usually scan the top two paragraphs and the left-hand side of a webpage and read only about 20% of the words.

People typically spend much less time reading a web page than a printed page in a book or magazine.

They are also more likely to Read more

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21

Imagine if you could have a super salesperson standing next to a customer every time they looked at your brochure, catalogue or website.

Your salesperson would draw their attention to the ways that your products could help them.   He or she would answer their questions and respond to their concerns.

The product descriptions on your website, catalogues and brochures should work like a top salesperson.    

 They should not merely describe.  They should Read more

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16
I’ve been recording oxymorons in a small notebook for several years, and have drawn upon that list for many of the examples I’ve posted in this column. Am I concerned I might run out of examples? Not on your life. Thanks to the media, I have an unending supply of oxymorons. Recently, the media gave me a special gift: A single sentence that had both an oxymoron and a redundancy in it. The sentence was spoken by a CNN morning show host who asked a movie reviewer about the film Lincoln which had just received the nomination for Best Picture by the group who gives out the Academy Awards. The question was this (the parenthetical statements are mine): Do you think a film is more likely to win the award if it is current history (the oxymoron) or past history (the redundancy)? This question revived my interest in redundancies so I retrieved the file in which I’ve been keeping track of these phrases. I will occasionally post some of the most interesting I hear or read now that I am again tuned in to them. Here is this week’s posting of oxymorons: terribly good eternal life flood control deceptively honest bitter sweet Here are a few redundancies: ingrained habit final outcome harbinger of things to come inadvertent accident advance notice Enjoy!...

Read More of Oxymorons Again – And an Introduction to a New Topic: Redundancies!...

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